Austin, Texas (December 03, 2024) — Screen Innovations (SI), the AV industry’s most innovative brand for projection screens, window coverings, outdoor shading and screen solutions for commercial and residential markets, announces restructuring to strengthen its dealer support for its growing shade/blinds/drapery and screen business.
Screen Innovations is transitioning from an exclusive projection screen company to a projection screen and window covering business. SI’s window coverings expansion is necessitating a shift in its high-touch support approach. New products such as Origami™ Angular, Kaos™ outdoor high-wind solutions, Drapery and Romans, and Niño™ are considered high-touch, specified products. It is essential for SI to be fully engaged to properly specify, sell, and support every detail related to these high-level projects.
With SI’s doubling of shade units sold annually and the addition of new categories, SI aims to expand its design services, which now cover more than 80% of all indoor and outdoor shade projects. SI will also invest in technical sales managers to help train, specify, measure, install and support dealers throughout the project.
SI also improves its support teams and technology by integrating ZenDeskÒ, which provides insights into recurring problems that can be addressed to prevent repetition. In addition, AI within ZenDeskÒ will serve as a valuable tool that allows dealers to quickly access all SI instructions on their mobile phones on the ground without having to speak to anyone.
Effective January 1, 2025, Screen Innovations will direct service all SI US dealerships for sales, bids/proposals, technical support and customer service. SI would like to sincerely thank its sales representatives for the time, diligence and hard work they have put into the success of Screen Innovations. Many of these companies have been part of our business for many years. This loyalty and work are recognized and thoroughly appreciated.
“It was business-critical that we make changes to bring our outside sales and dealer support in-house, complex changes that are necessary as we strengthen our infrastructure to control and manage our growth,” said Kim Parker, CEO of SI. “It is difficult to let your friends know they will no longer be needed, but we are confident this is the best way to take our window covering business and organization to the next level. It is not only about our amazing range of products, but also about developing deeper relationships with our business partners by providing the best service and support. Our priority is to strengthen our brand and make our dealer partners the heroes of what we do.”
Screen Innovations inside sales personnel and technical support staff will be added with the transition and expansion of each product category.
About Screen Innovations
Innovative shades & projection screens – Beautiful Lifestyle Innovations
Dedicated to developing the most innovative projection screens, window coverings, outdoor shading and screen solutions for residential and commercial environments, Screen Innovations engineers design and manufacture products in its 75,000 square foot factory in Austin, Texas. SI always puts the customer first, listens, learns, and offers a wide range of design-forward products, services, and online tools. Dedicated to limiting the environmental impact of the company, SI follows LEAN manufacturing principles and closely monitors production processes to minimize waste wherever possible. Follow the company on social media: Facebook @screen innovations, Twitter @SIScreens, Instagram @siscreens, and LinkedIn screen-innovations.
For interviews, reviews, or more information please contact SI Press Contact.
SI Contact: Kim Parker, CEO Office: 512-832-6939 email: kim@screeninnovations.com
SI Press Contact: Roberta Lewis, Roberta Lewis & Assoc., LLC. Tel: 1 (713) 408-9401 email: roberta@robertalewis.com
